Family Christian Stores made it very clear that there was only one love worth celebrating, and that was the love between a Mr. and Mrs. This is not just through the gender identity of each individual in the couple, but also the sex of each individual in the couple. Every photo has a man and woman. The collage of photos above not only represent white privilege, but it exemplifies heteronormativity and heterosexuality.
The FCS are not just for adults, but for children as well. Everyone who views this section of the store see the smiles, the gazes, the love, and romance between these cross- gender couples. This is repeated in many facets of life, from these photos to the movies we see on TV. The relationship between a man and woman (heterosexuality) is what society sees most of the time. Consequently, we perceive it as normal, and there is no need to acknowledge that any other type of love exists (Martin, Kazyak, 2009). I understand this is a Christian store, but it is never acceptable to exclude or ignore the existence of what society considers to be nonnormative.
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